The Junior League of Tacoma

Fearless Fundraising: How to Ask, Use Social Media & Secure Silent Auction Items

Fundraising can feel intimidating—but it doesn’t have to. Fearless Fundraising is a 75-minute, highly interactive virtual training designed to equip Junior League members with the confidence, language, and practical tools needed to successfully support League fundraising efforts.

This session reframes fundraising as relationship-building and mission-driven advocacy rather than “asking for money.” Participants will learn how to make clear, authentic asks; identify who and what to ask for; and leverage both personal networks and social media to amplify the League’s impact. Dedicated time is also spent on securing silent auction items, including how to approach businesses, what makes a strong donation, and how to communicate the value of partnering with the League.

The extended 75-minute format allows for deeper engagement through live polls, breakout discussions, guided role-play, and real-world examples. Members will actively practice fundraising conversations, brainstorm outreach opportunities, and receive supportive feedback in a low-pressure environment. The session concludes with a personalized action step so participants leave ready to take immediate, confident action.

Whether new to fundraising or looking to strengthen existing skills, Fearless Fundraising empowers members to show up with clarity, confidence, and purpose—while advancing the League’s mission through collective impact.

Participants will learn how to:

• Confidently and authentically make fundraising asks

• Reframe fear and rejection as a normal part of the fundraising process

• Identify potential donors and silent auction opportunities within personal and professional networks

• Use social media to support fundraising efforts without feeling sales-focused

• Clearly articulate the League’s mission and impact to potential supporters

• Leave with scripts, templates, and a defined next step for involvement

This training is designed for all members, regardless of prior fundraising experience, and supports the League’s commitment to developing confident, capable leaders who advance the mission together.

 
Host League: Junior League of Jacksonville

Speaker: Victoria Hume, Membership Training Chair
This training will be led by Victoria Hume, Membership Training Chair for the Junior League of Jacksonville, in collaboration with members of the Training Committee.

Victoria brings extensive experience across nonprofit fundraising, business operations, and experiential marketing. She has led and implemented large-scale events and campaigns for organizations nationwide, leveraging expertise in sponsorship development, donor engagement, silent auctions, and experiential activations. Her work integrates strategic partnerships, compelling storytelling, and clear value alignment—helping organizations confidently communicate their mission while inspiring meaningful support.

Bringing together corporate strategy and mission-driven work, Victoria specializes in designing and executing fundraising initiatives that are both relationship-centered and results-focused. Through her involvement with the Miss America Opportunity, advocating for children’s charities, and serving as a spokesperson for the American Cancer Society, she has advanced nonprofit missions through advocacy and community engagement at both the local and national level.

Victoria’s impact-driven leadership has been recognized through numerous honors, most notably being named a Miracle Maker for significant funds raised in support of Children’s Miracle Network Hospitals, reflecting her dedication to causes that serve children and families in need.

She is passionate about empowering women, volunteers, and nonprofit leaders with the confidence, language, and tools to fundraise fearlessly—transforming hesitation into action and mission into measurable impact.

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Participation counts as a training. Attendance is tracked on an honor system — members who register and attend are responsible for checking themselves in or ensuring their attendance is recorded in Member Essentials (ME).